This week: an interview with Michael Breidenbrücker and Robert Thomas from Reality Jockey (RjDj) and the second and part of my Sounds Digital wrap-up. In the news: New Zealand’s anti-piracy measures, the Echo Nest’s musical fingerprinting, MXP4 secures another round of funding, the impact of mobile on Shazam and Facebook’s new Social Graph.
Sounds Digital: www.sounds-digital.com In the second half of Keyonte day at Sounds Digital summaries of the main points made by Dave Birss from OgilvyOne, Steve Jang and JasonDa Ponte from the BBC.
An interesting figure was reported by the Music Ally blog which reflects the impact of the mobile app stores on the development of some digital music companies – Shazam in this case. Apparently according to the accounts for the financial year ending on the 30th of June 2009 the company’s revenues – compared to the previous year – went up by 60% from 4,6 million to 7.3 million. This rise in revenues corresponded with the release of the iPhone app and also apps for other smartphones. Whilst it’s not accurate to say that mobile alone was the drive to this increase, it’s certainly fair to say that it was probably a big factor. Pandora similarly enjoyed a huge expansion thanks to its mobile apps and with multi-tasking in the wings this is a market that is only destined to grow and will essentially become the next form of radio.
And finally a number of outlets have reported on the latest Facebook development: social plugins. At the F8 conference Facebook announced the creation of a number of social plug-ins that can be inserted in third party websites whose job is to track what you like, what events you are attending and let you chat with your friends on pages outside the confines of Facebook. This is basically a way for Facebook to extend its reach to outside the walled garden of Facebook.com which is also a way in which it could start threatening Google’s dominance in web advertising. But what are the implications in music? Cnet has a really good article on this which i suggest you check out from the shownotes. The most interesting one so far is partnership with personalized radio service Pandora. This new partnership will allow you to import all your facebook’s contacts in Pandora with one click, see what they are listening to and even tune into the same “radio station”. Potential benefits are the fact that you don’t need to enter any new information and that you are not constantly worrying about having to post or link to a particular track unless you really want to because your friends who are also using Pandora will be able to see what you are doing anyway. The Cnet article also states that record labels and bands will be able to collect data by introducing the new “like” buttons within their sites and once you click on those the information will not only go to Facebook but also to Pandora and will enhance the recommendation experience automatically! Naturally there are huge privacy implications in all this and it seems like some flaws in the implementation of the APIs of these social graphs have already been uncovered that revealed to all the events attended by users who had not chosen to make their profile public, but all in all this is a pretty neat feature – you just have to accept the fact that between your transport card (for those living in large cities), credit card, email,IP tracking and everything else privacy does not really exist any more…