DMT 67 – Mobile Roadie

This week on the show a feature on Mobile Roadie – I visited the company’s headquarters in London to speak to Stephen O’Reilly who is Mobile Roadie’s sales and marketing manager for the UK and Ireland. In the interview we talk about the development of Mobile Roadie in the past two years, the apps it creates, iOS vs Android and other platforms, opportunities for monetization, stats on previously released apps, price points, and future development. Make sure you check out Mobile Roadie’s site at mobileroadie.com and browse through some of their apps to get an idea of the service they provide.

Episode 67 by digitalmusictrends


I really hope you enjoyed the interview! Feel free to send in feedback, ideas or links to companies that I should be interviewing:  the address is digitalmusictrends@gmail.com,  you can also get in touch via Twitter the handle is digimusictrends and visit the website at www.digitalmusitrends.com for everything related to the show. There is now a list of all the guests I have had on the show on digitalmusictrends.com and although I haven’t gotten around to linking every single one you should be able to navigate it pretty if you are using iTunes, Soundcloud or Mixcloud as references. Feel free to embed the widget for the show wherever you wish as it’s distributed on a creative commons license so basically you can do whatever you want with it as long as it’s for non-commercial purposes! I’ve now booked my three days at Midem in January and plan to get as many interviews as I can possibly fit into a 72 hour period so stay tuned as there are going to be some very long and interesting shows in January.

In the meantime have a great week and ’till next time!

?

 

 

DMT 67 – Mobile Roadie

This week on the show a feature on Mobile Roadie – I visited the company’s headquarters in London to speak to Steven O’Reilly who is Mobile Roadie’s sales and marketing manager for the UK and Ireland. In the interview we talk about the development of Mobile Roadie in the past two years, the apps it creates, iOS vs Android and other platforms, opportunities for monetization, stats on previously released apps, price points, and future development. Make sure you check out Mobile Roadie’s site at www.mobileroadie.com and browse through some of their apps to get an idea of the service they provide.

I really hope you enjoyed the interview! Feel free to send in feedback, ideas or links to companies that I should be interviewing:  the address is digitalmusictrends@gmail.com,  you can also get in touch via Twitter the handle is digimusictrends and visit the website at www.digitalmusitrends.com for everything related to the show. There is now a list of all the guests I have had on the show on digitalmusictrends.com and although I haven’t gotten around to linking every single one you should be able to navigate it pretty if you are using iTunes, Soundcloud or Mixcloud as references. Feel free to embed the widget for the show wherever you wish as it’s distributed on a creative commons license so basically you can do whatever you want with it as long as it’s for non-commercial purposes! I’ve now booked my three days at Midem in January and plan to get as many interviews as I can possibly fit into a 72 hour period so stay tuned as there are going to be some very long and interesting show in January. In the meantime have a great week and ’till next time!

DMT 66 – Silence Media

           This week on the show an interview with Ollie Henderson, the Business Development Director for the advertising network Silence Media (www.silence-media.com).

Silence Media have worked very closely with the music industry over the past two years and have conducted many high profile campaigns based on the CPE or Cost Per Engagement model. In the interview we talk about Silence Media’s approach to online advertising, the relationships they forged with their clients and with the publishers that feature the adverts, the importance of the analytics they provide, the benefits of Cost Per Engagement model and its primary markets, the company’s future plans and its approach to mobile advertising.

Episode 66 by digitalmusictrends

 

Thanks again to Ollie for taking the time to come on the show – check out Silence Media’s site to sample a few of the campaigns we talked about.

This week I also want to mention a Music Tank session that I attended a couple of weeks ago. If you’re haven’t heard of Music Tank you should definitely go and check them out at www.musictank.co.uk. They are a business development network operated by the University of Westminster that focuses on the changes and innovations in the music business. The session was called The Brave New World of Location-Based, App-Driven & Immersive Marketing and it was a great overview of the diverse roles and purposes that apps can have for the music industry – whether it’s an artist-specific app, a musical quiz or a location-based app. I just want to highlight some of the key points that I took away from this session – if you register with Music Tank you can actually access all of the content from their sessions but there is a £30 annual charge for the membership.

1) Creating a compelling social game based on music is hard and companies that are leaders in the social gaming field like Zynga are unlikely to want to share the profits with the music industry by incorporating licensed music – at least as long as they keep making a billion per year or more on a portfolio of Intellectual Properties that are 100% in their hands.

2) The only way to engage the fans is through a 2 way conversation. If you have a lot of twitter followers and you want to create an app make sure that involves your fans as well, that they are part of the process so that they will want to stick around and check upon the progress of your project.

3) if you are at a stage where you have lots of Twitter followers, lots of fans and produce some great content in the form of videos, blogs etc consider developing an app since that can have a really amazing global reach and it’s not very expensive if you use someone like Mobile Roadie. Consider the platform carefully and look at your fan base, if most of your fans have Nokias there’s no point in developing an iPhone app!

4) Consider creating an app not just as a marketing exercise as many labels have done so far but as a source of revenue. If you give the app away for free make sure you incorporate in-app purchase options within it.

5) Location-based apps and especially applications like Google Goggles can be great to create an app that for example unlocks exclusive content if a person takes the picture of your album of a billboard on the high street advertising your latest single or tour. Also consider using QR codes as a way to spread content for mobile access.

Well, that’s all for this week, I really hope you enjoyed the show! Don’t forget that you can email me – the address is digitalmusictrends@gmail.com,  you can also get in touch via Twitter the handle is digimusictrends and visit the website at www.digitalmusictrends.com for everything related to the show.

I realized that it’s kinda hard these days to navigate through all the shows – there are so many of them now! – so very soon I’m going to add a page on the site with a links to each episode and details on that week’s main feature so you will be able to delve into the back catalogue with more ease.

Digital Music Trends is distributed under a Creative Commons license which means that you can embed the Soundcloud widget for the show wherever you wish or otherwise distribute the show as long as it’s for non-commercial purposes and with the correct attribution so don’t be shy spread it around! And finally I have just confirmed that I will be covering Midem for a few days so if you’re going to be there give me a shout!

Have a great week and ’till next time!

Andrea Leonelli

 

 

 

DMT 66 – Silence Media

This week on the show an interview with Ollie Henderson, the Business Development Director for the advertising network Silence Media (www.silence-media.com). Silence Media have worked very closely with the music industry over the past two years and have conducted many high profile campaigns based on the CPE or Cost Per Engagement model. In the interview we talk about Silence Media’s approach to online advertising, the relationships they forged with their clients and with the publishers that feature the adverts, the importance of the analytics they provide, the benefits of Cost Per Engagement and its primary markets, the evolution of Silence media in the future and the company’s approach to mobile advertising.

Thanks again to Ollie for taking the time to come on the show – Silence Media’s model is certainly appealing for industries that have great content that can be used to entice the public to click through. Check out their site to sample a few of the campaigns we talked about.

This week I also want to mention a Music Tank session that I attended a couple of weeks ago. If you’re haven’t heard of Music Tank you should definitely go and check them out at www.musictank.co.uk. They are a business development network operated by the University of Westminster that focuses on the changes and innovations in the music business. The session was called The Brave New World of Location-Based, App-Driven & Immersive Marketing and it was a great overview of the diverse roles and purposes that apps can have for the music industry – whether it’s an artist-specific app, a musical quiz or a location-based app. I just want to highlight some of the key points that I took away from this session – if you register with Music Tank you can actually access all of the content from their sessions but there is a £30 annual charge for the membership. 1) Creating a compelling social game based on music is hard, and companies that are leaders in the social gaming field like Zynga are unlikely to want to share the profits with the music industry by incorporating licensed music – at least as long as they keep making a billion per year or more. 2) The only way to engage the fans is through a 2 way conversation. If you have a lot of twitter followers and you want to create an app make sure that involves your fans as well, that they are part of the process so that they will want to stick around and check upon the progress of your project. 3) if you are at a stage where you have lots of Twitter followers, lots of fans and produce some great content in the form of videos, blogs etc consider developing an app since that can have a really amazing global reach and it’s not very expensive if you use someone like Mobile Roadie. Consider the platform carefully and look at your fan base, if most of your fans have Nokias there’s no point in developing an iPhone app! 4) Consider creating an app not just as a marketing exercise as many labels have done so far but as a source of revenue. if you give the app away for free make sure you incorporate in-app purchase options within it. 5) Location-based apps and especially applications like Google Goggles can be great to create an app that for example unlocks exclusive content if a person takes the picture of your album of a billboard on the high street advertising your latest single or tour. Also consider using QR codes as a way to spread content for mobile access.

Well, that’s all for this week, I really hope you enjoyed the show! Don’t forget that you can email me – the address is digitalmusictrends@gmail.com,  you can also get in touch via Twitter the handle is digimusictrends and visit the website at www.digitalmusitrends.com for everything related to the show. I realized that it’s kinda hard these days to navigate through all the shows – there are so many of them now! – so very soon I’m going to add a page on the site with a links to each episode and details on that week’s main feature so you will be able to delve into the back catalogue with more ease. Digital Music Trends is distributed under a Creative Commons license which means that you can embed the Soundcloud widget for the show wherever you wish or otherwise distribute the show as long as it’s for non-commercial purposes and with the correct attribution so don’t be shy spread it around! And finally I have just confirmed that I will be covering Midem for a few days so if you’re going to be there give me a shout!

Have a great week and ’till next time!

Andrea Leonelli

DMT 65 – Newsround (Greg Sandoval and Steve Knopper)

This week Digital Music Trends focuses on the state of digital music in the USA with two great journalists as guests: Greg Sandoval from CNET.com where he publishes his Media Maverick blog and Steve Knopper from Rolling Stone Magazine and author of Appetite for Self Destruction. I’ve been reading their work for years so it’s a real treat to have them both on at the same time.


In the episode we talk about streaming and subscription services in the USA. Is there hope for subscription services? Will Spotify launch in the USA soon? What is the role of Pandora in music streaming? Is legislation on the horizon to tackle piracy?

Here are a few must-read articles if you enjoyed the discussion on the show:

- Stats don’t support the hype: digital music is ailing (by Greg Sandoval): http://news.cnet.com/8301-31001_3-20020655-261.html

- Streaming Music now Neck and Neck with Downloads in the US : http://www.pcworld.com/article/210476/streaming_music_now_neckandneck_with_downloads_in_us.html

- Digital Music opportunity is huge and now, says Rhapsody: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/10/22/businessinsider-digital-music-opportunity-is-huge-and-now-says-rhapsody-2010-10.DTL

We also talk about tomorrow’s announcement regarding iTunes by Apple: What could it be? A Beatles announcement? A streaming announcement? A nothing-to-do-with-music announcement?

This is the story Greg had to rush off to finish and published just a couple of hours later: http://news.cnet.com/8301-31001_3-20022879-261.html?tag=mncol;title

And finally we tackle the rise of start-ups that aim at providing an alternative to Ticketmaster.

Here is the story by Steve Knopper as it appeared on Wired Magazine: http://www.wired.com/magazine/2010/11/mf_ticketmaster/all/1

Thanks again to Steve and Greg for making it onto the show and if you’re not familiar with them make sure you check out their work. Steve Knopper writes frequently on Rolling Stone Magazine as well as a number of other publications – if you haven’t read his book Appetite for Self Destruction that’s a must-read. Greg Sandoval writes frequently on CNET.com, go to his Media Maverick blog or follow him on Twitter @sandoCNET.

I hope you enjoyed the format of today’s episode which is slightly different from the usual DMT one-to-one interviews. Please as usual send any feedback to digitalmusictrends@gmail.com.

‘Till next time!

Andrea Leonelli www.digitalmusictrends.com