Artists & Brands with W Communications & Vision Artists (DMT at MIDEM 2014)

At MIDEM 2014 I had the pleasure to catch up with Warren Johnson, head of W Communications and Ronnie Traynor head of Vision Artists. The two companies have joined forces recently to create a new venture WVA which specializes in working with brands on music-based marketing campaigns. We chat about the role of brands in artists careers, artists attitudes towards brand partnerships, what can be done to improve those relationships and the increase the success of artist-driven brand campaigns.

Andrea Leonelli
digitalmusictrends.com
twitter.com/digimusictrends

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