Sarth Calhoun is a NY based artist who has worked extensively with Lou Reed as part of the Metal Machine Trio and collaborated on his Lulu album with Metallica. Sarth has recently released an interactive app called “The Book of Sarth“, which combines his music with a rich and compelling storyline aided by great artwork/animation, it takes place in a dystopian future where all music has disappeared from the world. In the interview we cover a lot of ground chatting about the creation of the app and practical difficulties around that, the concept for “The Book of Sarth” and the reasoning behind the dystopian tale, making the music available outside of the app and his favorite tools to create music.
In the second part of the show I chat to Marni Wandner, president at Sneak Attack Media a digital promotion and creative services company that has been involved in many music projects. We chat about Sneak Attack’s involvement in Sarth’s app as well as their involvement in the Ghost Beach campaign which recently made headlines with its http://www.artistsvsartists.com/ website and the work with The Black Angels crowdsourcing artwork for a Pitchfork Advance feature via Instagram.
This week on DMT 1-2-1 I chat to Jay Frank, founder of independent label Digsin. Jay set up the label just over a year ago and has extensive experience in the music industry having worked at CMT, Yahoo! Music and The Box. Digsin has had two great success stories this year with Jenn Bostic and Bronze Radio Return, we chat about what drove sales for those artists, the importance of being reactive to what’s happening even if it’s on the other side of the world and the importance of synch for indie artists.
This week’s guest on the new 1-2-1 show is Guvera‘s US MD Phil Quartararo.
Phil has an extensive background in the traditional music industry working in high-level executive positions at Virgin Records, Warner Music and EMI. Guvera is a music streaming service available in Australia and the US providing access to music free of charge via brand sponsorships. In the interview we talk about the company’s business model, its plans, brands and music, user interaction with the brands and a lot more.
DMT begins a new series of 1-2-1 interviews that will be running alongside the weekly show starting with Gilles Poupardin, co-founder and CEO of music start-up Whyd.
Whyd aims to provide an easy, elegant way to search, discover and bookmark tracks aggregating results from services such as Soundcloud, Youtube, Vimeo and MP3 blogs.
Check out Whyd.com for more information and to request an invite into the closed beta.
Weekly podcasts on the latest news in the digital music industry