DMT 69 – MusicConnex

This week on Digital Music Trends an interview with Faron McKenzie on MusicConnex, a new industry event aimed at the independent sector that will be taking place in London this April. If you’d like to know more about the event head to the official site, find it on Facebook ( or on Twitter (

Also this week we’re only 10 days away from the start of Midem which is pretty exciting. I will be providing daily coverage between the 22nd and the 24th as well as running an extra-long expisode at the end of Midem with the best bits. See below for a last-minute Midem offer in case you want to attend!

MIDEM 2011: Last-minute flash offer! 300€ off registration before January 14 (€790 instead of 1090). To benefit from this offer, just: – head to MIDEM’s online registration page: – sign up/sign in – choose the required package – add the promo code LINKTOMIDEM53 (all caps) at the bottom of the page.

And finally here are some of the issues that are facig the digital music industry in 2011 and that I will be looking into whilst at Midem. And as a short preamble of preview of the sort of subjects that I’m going to try and shed some light on I’d to spend a few minutes considering the most pressing issues that face the digital music industry this year.

1)      Music Streaming – Where’s the deal and where’s the money?

–          UK and Europe: the services are there – 2011 will be a make-or-break year for them as they will have to prove to investors that they can become profitable. Another year in the red and the investors could decide to pull the plug.

–          US: whilst everyone’s still talking about Spotify with many stories coming out in the past week about the possible reasons or causes why the service didn’t manage to launch States-side there are many other subscription services already live and kicking there. Will Google or Apple enter this space and upset the balance?

2)      Permanent Digital Music Downloads – are they destined to stall or is there still room for expansion?

3)      Music and gaming  + Music and Social – the rise of location-based services and their influence on digital music distribution . There will be some interesting companies at Midem working in this tricky space so I look forward to having  a chat with them..

4)      An integration between the live music experience and the digital experience.  The folks at Topspin have done some great work on the subject last year and there are many start-ups that want to integrate the ticket experience in the buying experience either by getting the audience to buy music at the gig or by combining the experience of the gig with the purchase of the music from the get-go.

5)      Digital Music Events 2011 – the music industry through events like Musichackday is beginning to understand the importance of the developers community to the creation of alternative revenue streams. Midem this year will host a MusicHackDay within the conference which will be a very interesting experiment.

That’s all from me for today. Have a great week – don’t forget to sign up to the new Digital Music Trends newsletter on and ’till next time!

Andrea Leonelli

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