DMT 221: Snapchat, Apple Editorial, MTV Apps, YouTube & Brands, UK Music

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This week on Digital Music Trends it was a pleasure to welcome Darren Hemmings (Founder, strategic digital marketing consultancy Motive Unknown).

We start by discussing Snapchat’s music feature, its potential and the potential headaches it may generate from a licensing point of view.
We also chat about Apple’s quest for a music journalist/editor in London which seems to confirm earlier reports of a curation-centred strategy, MTV’s new Play and Trax apps and other low-cost streaming options, YouTube’s move against channels bypassing its ads network with embedded sponsored spots, the GoFundMe campaign to support the ‘Amen Break’ songwriter and UK Music’s manifesto released ahead of the UK’s general election.

I really hope you enjoy the show,

Andrea Leonelli

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