DMT Midem 2013: Kevin Wortis from Girlie Action on Label Services, Crowdfunding and Direct-2-Fan

– An interview with Kevin Wortis, Partner and Director of Label Services at Girlie Action.  where he worked with artists such as Amanda Palmer, The Cure, Marianne Faithful and UNKLE to name but a few. We talk about the evolution of the Label Services concept, the balance between keeping things in-house and outsourcing, the artist’s vision of a release, the potential of crowdfunding from both a release and live angle, the needs to be completely open with fans in a crowdfunded environment, digital distribution, the multiplication of tools for digital marketing and how to sift through them.

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