The interview where Webdoc becomes Urturn: On this interview recorded at Midem 2013, Vincent Borel and Olivier de Simone announce the transformation of Webdoc into Urturn. Urturn is based on a flow of Expressions, all of which have a Urturn button for users to get involved/create their own version. Urturn will also have an accessible API which will allow third party developers to build some great Expressions on the new platform.