Ep.37: Jesse Lakes, CEO at GeoRiot (DMT 1-2-1)

This week on the DMT 1-2-1 show an interview with Jesse Lakes, CEO of the company GeoRiot. The company allows anyone to create a global buy link across iTunes and Amazon, making it easy for bands for example to post one link for their digital album that will work across the board no matter where the fans are located. Georiot also takes care of the affiliate marketing side of things by allowing those clicks to be tracked internationally and accurately.

On the show we focus on the potential uses for the music industry but Georiot can be used for anything else including Apps, eBooks, Movies and thanks to their Amazon integration even physical products.

Here’s what how the company describes its process on www.georiot.com:
“First, we determine where your visitor is coming from.
Second, we localize your link to reference the right product ID in the right international store for that specific visitor. This ensures that they don’t see an error and helps you close the sale.
Third, we wrap up your link with the correct affiliate tracking to ensure you get full credit for the traffic you’re sending to the e-tailer. We’ll even help you sign up for the corresponding affiliate programs to make sure the revenue you earn is the revenue you receive.”

Affiliate is still something many labels/bands don’t implement at all or properly on their own sites and they may be missing out on a meaningful revenue stream.

I really hope you enjoy this 1-2-1, have a great week and ’till next time!

Andrea Leonelli

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