Bloom.fm is a music streaming service launched in January in the UK as an iOS app. The service introduces the idea of tiered, flexible pricing when it comes to consuming streaming music on a mobile device. So far consumers that wanted to access on-demand streaming via their smartphone had to pay the usual £10 per month for unlimited access, Bloom.fm lowers that barrier introducing £1 and £5 subscriptions which give users access to – respectively – 20 or 200 tracks that can be stored on the device and swapped at any time. In the interview we chat about how Bloom got started, the challenges on the design and licensing front, the issue of discovery, the importance of a flexible pricing model to bring streaming to mainstream audiences.
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Have a great week and ’till next time!